BRINGING CLEAR THINKING TO COMPLEX TRANSPORTATION CHALLENGES
Trans-Lucent Consulting provides compelling fact-based, analytical arguments to support the nation’s transportation and infrastructure projects, along with a comprehensive communications plan designed to target the media’s decisive key influencers critical in gaining public support.
Our studies deliver cogent, clear and succinct rationale in support of client’s projects. They are insightful without being overly technical.
Trans-Lucent’s lean cost structure offers the industry’s most appealing value by delivering both measurable results and messaging at a fraction of the cost of competing firms.
Why Trans-Lucent Consulting?
One of the most pertinent policy concerns in the next decades will be how transportation influences where people live and where businesses locate as well as its effect on land use patterns, urban transportation systems, use of natural resources, air and water quality, and overall quality of life.
Issues of urban sprawl, farmland preservation, and air and water quality have already pushed their way to the forefront of policy debates at both the national and local levels. To make prudent decisions, policy makers must be equipped with the best possible information and analysis regarding the interactions among these various factors. The questions asked by policy makers are two sided. Not only do they want to understand the relationship between transportation and economic development, they also want to know the transportation needs of future growth.
Transportation analysts must tackle more complex questions than they did in the past. As the nation’s transportation system matures and competition for government funds intensify leading to alternative funding methods, the issue is not simply where to build another segment of highway or which airport needs to be expanded. The questions have become more intricate. What mode of transportation is most cost-effective in meeting a region’s transportation needs? How should a state DOT prioritize its highway dollars to maximize economic growth? What is the trade-off between additional growth in an urban area and the cost of expanding transportation systems to accommodate in another area? What effect does the expansion of transportation systems have on the need to invest in other types of infrastructure?
Trans-Lucent Consulting studies the factors important in examining the relationship between transportation and economic development including the relevant types of transportation investments. We develop the methodology to mine the data necessary to analyze the economic effect of the investment. In addition, we provide the communication strategy for maximum dissemination of the results and education of decision makers, professionals, and the community about the economic impact of transportation investments. We believe every study and its findings are news events, the value of which is maximized by Trans-Lucent’s critical network of contacts and key influencers in industry publications as well as mainstream media.
Trans –Lucent strategies are not limited to infrastructure analysis; it is also extending to increasing awareness of a mode, a facility, or any transportation-related project.
Trans-Lucent Consulting is headed up by Dr. Richard Shieldhouse and Mike Bernos, experienced professionals with years of experience in transportation, public relations, and policy analysis.
Richard Shieldhouse, Ph.D., President, has over 30 years experience as a trusted and successful industry analyst in the transportation business working with Fortune 100 companies such as CSX and consulting with major airlines and airports. His CV also includes experience with the legendary public relations firm Carl Byoir and Associates
Michael Bernos, CEO, is recognized as one of the architecture/engineering/design industry’s most credible and influential media professionals. In addition to having collaborated with Engineering News Record and contributed to many industry journals and trade associations, including Roads and Bridges, Airport World, American Association of Airline Executives, and Airports Council International. Mike has written for Agence France-Presse, ABC News, USA TODAY, Florida Trend, and Christian Science Monitor during his career as a journalist and strategic communication professional.