Trans-Lucent Team

Harry Engelstein - Principal and Board Member
Harry Engelstein was a co-founder of Engle Homes established in 1979, where he served as Executive Vice-President. In 1992, Mr. Engelstein helped guide Engle Homes through the process of moving from a highly-successful, privately-held development company to becoming a large public corporation. In 2000, Technical Olympic Inc. (TOUSA) acquired Engle Homes and decided to retain Mr. Engelstein as a Senior Executive Vice President for the region of Florida. In December of 2007, Mr. Engelstein made the decision to finally retire from TOUSA homes.

He is currently enjoying his retirement with his family as well as being a key member of the Board of Directors of Trans-Lucent Markets ULC
Shelina Lalani - President / Principal / Board Member
Shelina Lalani is President/Co-Founder and principal of Trans-Lucent Markets and is responsible for all operational aspects of the company, product development, and investor relations. Shelina comes to TLM with 20 years of experience in finance, operations, customer relations, and marketing. From 1987-1997, Shelina was President of Lalani Investments, which launched three independent businesses under her direction. All have had excellent long-term success, with a consistent long-term annual growth rate between 18-21%. Shelina directed all marketing, accounting and business development activities while also developing new revenue streams and business opportunities. Shelina also worked for the Canadian Imperial Bank of Commerce for seven years, primarily as a branch manager and senior business advisor. Given her prior successful entrepreneurial experience, her business clients at CIBC found her guidance regarding business planning, strategy, and management issues to be invaluable.

Shelina is a true ambassador to the community she resides in and is always willing to land a helping hand to many organizations. In the past she has been involved with United Way, CIBC Run for the Cure, Food Bank of Guelph, AKDN and is currently on the board of directors at Sip Smart, a non-for-profit organization dedicated to helping Canadians, particularly young adults, develop the mindset and skill set to make smarter, more informed decisions about alcohol.
Phone: 519-826-7505 ext 223
Barbara Hurst - VP of Sales and Marketing
Barbara Hurst has over 20 years experience in sales, marketing and communications and brings with her a wealth of knowledge in successful sales techniques to the Trans-Lucent Team. As a Vice President of Sales and Marketing she oversees all sales and marketing initiatives for Trans-Lucent throughout the US and Canada.

Barbara began her career in the Public Relations field and quickly used that knowledge to further her career in sales and marketing. Her first sales position was with American Express, where she spent several successful years as an account manager responsible for the acceptance of the American Express card at all types of merchants.

She then spent several years with Web MD, a leading web-based solution for healthcare providers. As District Manager, then Regional VP was instrumental in the growth of the web-based services to physicians and hospitals throughout the Southeast. To further her career in the industry, Barbara then joined MedUnite, another internet healthcare solution as VP of Sales for Provider Services, managing sales professionals across country.

Bit by the entrepreneurial bug, Barbara spent the next seven years as a co-owner of Coverall Interiors, a successful Home Interior Company supplying Window Blinds, Kitchens and Closet Systems to both local and national home builders such as US Home, Engle Homes, Pulte Homes and DR Horton. She helped grow the company into a $14 million operation with over 100 employees and then sold the business in 2008 to take a break for what she fondly calls "temporary retirement". During this break she has had the opportunity to focus more on her community, her children and her hobbies.
She is currently involved with the Tampa General Hospital Foundation and co-chairing the yearly Gala Fundraiser event. Building and renovating houses has been a hobby for over 10 years. She also enjoys skiing, camping and traveling with her family.

Barbara has a degree in Public Relations and Mass Communications from the University of South Florida.
Sadique Patel - Manager of IT
Sadique Patel is a graduate of the University of Guelph with an Honours Degree in Bachelor of Computing. Sadique joined Trans-Lucent in May 2006 as a Programmer Analyst. With hard work and dedication, Sadique was promoted to the position of Manager of IT in 2007.

His responsibilities include managing a team of 4 IT programmers/developers, testing, analysis, system administration, networking and design of Trans-Lucent's suite of technology. Assisting the sales team in product demos, conducting webinars and providing training and technical support to clients. Under his guidance, he and his team have been able to successfully launch AccuFreight Index (AFI) and version 3 of AccuFreight Rate Manager (ARM). Sadique is also responsible for documenting all the technology to secure Research & Development Grants from the Government of Canada.
Mandi Naismith - Customer Service Manager
Mandi comes to Trans-Lucent with 7 years of experience with Fortune 500 companies, with extensive knowledge of Supply Chain Management.

Mandi oversees a team of 5 individuals with various talents and backgrounds. She also leads our Customer Relations and Implementation Team. Her Customer Relation skills include, but are not limited to data entry, rate management, client and carrier relations, account reconciliation, cost savings. She has undertaken the task of educating herself on Customs Brokerage and Border Crossing requirements for Supply Chain. She continues to strive to meet Trans-Lucent's client needs and ensure a healthy relationship between the client and their carrier base.

Mandi is a giver in the community and heavily involves herself with CIBC Run for the Cure, Trans-Lucent's annual toy and food drives which occur over Easter, Thanksgiving and Christmas.

Trans-Lucent Partners

Dan Goodwill, MBA, P.Log
Trans-Lucent is pleased to be working in partnership with Dan Goodwill. Mr. Goodwill is a bilingual Canadian with a B.A., MBA and P. Log designation from the Logistics Institute. He brings over 23 years of senior transportation management and consulting experience to the company he founded, having served as President of the Canadian division of Yellow Transportation (the largest LTL carrier in North America) and President of Clarke Logistics, one of North America's largest intermodal marketing companies.

His transportation consulting experience encompasses the telecommunications equipment, food products, auto parts, pulp and paper, motor carrier and 3PL industries. He is a Director of the CSCMP Toronto Roundtable and has spoken, chaired and presented papers at various industry events.

Once a client has begun using TLM's transportation expense management systems, Dan can bring additional value by helping clients use their new-found data access to streamline and optimize their unique transportation processes.